Getting the message out
We partnered with First Community Bank & People’s Community Bank early in 2019.
We were able to meet with them to hear their struggles in this market. The client was unable to launch their original message to consumers in our market, and needed a different solution to target consumers about their services.
By utilizing our Local Programmatic program, we developed a strategy to target competitors and areas of traffic in their certain service areas, as well as deploying a campaign tactic we utilize on our platform to target consumers within 5-7 miles from their physical locations.
We’ve been able to track physical and online conversions through the analytics and reporting. We started to utilize video on the platform as well, which have produced some great results.
We took it a step further and have incorporated 20-25 second videos, produced each month, to use on social media platforms and to build a library of creative for broadcast.