A joint effort
In 2018, Watauga Orthopaedics and Six Rivers Digital partnered to further their market penetration in Johnson City and Kingsport. They were looking for a partner to help bring different creative ideas and strategy that would allow them to stand out in the medical field.
Developing creative graphics and messaging, we produced a strategy that would not only help drive consumers who were looking for an orthopedic facility, but needed the best in the area.
We utilized our expertise in Social Media, Search, and Local Programmatic platforms to deliver their message to consumers targeting specific sports-related and injury-related places in the Tri-Cities area, and their competition. We also utilized the Print audience when needed in Johnson City and in Kingsport.
As the partnership grew, we expanded our relationship to help them strategically launch the Saturday Urgent Care Hours, as well as the new Bristol facility.
We know how important ROI is for our consumers. By utilizing our tracking tools and analytics from their campaigns, we have been able to deliver a successful marketing strategy for every season to hit the consumers in the area.